What is the Purpose of Franchising
Franchising is a term that we hear very often nowadays, but what is its purpose? In order to define the purpose of a franchise, let’s first shed some light on what a franchise is in itself. What is a franchise? Franchising is the method of distributing goods through two parties: the franchisor and the franchisee. […]
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What are the Main Types of Franchising
There are five main types of franchising. In fact, every business type can be franchised, however, the five categories are established based on factors like the franchisor’s strategy or the marketing model. Franchising is an easy method to gain more brand recognition and promotes sales of goods or services. The five types of franchise are […]
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